PUKA was founded to break the stereotype that you can't love your country and the environment. We thrive off the synergy between patriotism, environmentalism, and capitalism. It is our belief that ethics and staying true to our mission is more powerful than profit. That is why our apparel is 100% hand-crafted in the USA using the world's most sustainable fabrics and practices.
PUKA's mission is to raise awareness for ocean pollution and revitalize love for American freedom through education, monthly beach cleanups, and supporting our Veterans. 10% of profits are donated to the Ocean Institute and Wounded Warrior Project.
Michael Lowther is a 19 year old surfer, ocean lifeguard, and entrepreneur. He is extremely passionate about the environment, patriotism, and American freedom - the major themes of the brand. Michael started PUKA, and more recently, The PUKA Show to wake people up to the fact that capitalism and conservatives do far more for the environment than socialism and leftists.