Owner
Mike Lowther
My life revolves around the beach. I work as an ocean lifeguard and surf in my free time. Through my time spent at the beach, I constantly pick up trash while in the lineup and on the sand. I decided that a major reason for the amount of trash is a lack of education and awareness, so I worked hard to change that.
I wanted to create a surf brand that embodied my two passions: the ocean and America. I taught myself everything I needed to know to start a business and began shipping apparel from my bedroom!
The mission of PUKA is to raise awareness for ocean pollution and revitalize love for American freedom. 10% of profits are donated to Ocean Institute and Wounded Warrior Project.
I believe its vital for a brand to embody its mission statement. That is why PUKA is raising the bar for surf apparel. All of our products are 100% sourced and crafted in the USA using the most sustainable fabrics and practices. Less is more. Quality, sustainability, and integrity over quantity.
Less is more
Sustainability
We take pride in sustainability. Our apparel is made using the most ethical processes and eco-friendly fabrics on the market. Natural fibers are more breathable, more comfortable, and healthier than synthetic. You can see and feel the difference from the moment you try it on. You'll feel good about it too, because you're supporting clean oceans and a healthy environment. Less is more.
All of our orders are shipped 100% plastic-free and carbon neutral! We use made in the USA, recycled, recyclable, shipping boxes & tissue to ensure our high quality and presentation standards are met! Any emissions used to deliver your order are offset!
Patriotism
Made in America
We believe in living out our mission statement. Many companies claim to be "patriotic," but outsource their production to China to increase profit margins. PUKA is different. Ethics, American workers, and quality are paramount and we vow to never cut corners! We take it a step further by donating to Wounded Warrior Project because our team understands that their sacrifice is the reason we are blessed with freedom.