My life revolves around the outdoors. I work as an ocean lifeguard in Dana Point and ski patroller in Big Bear. The amount of trash in both environments inspired me to make a change.
I started selling screen-printed t-shirts in my bedroom my senior year of high school. With some success, I decided to raise the bar and make my own clothing right here in California. After a year and a half of sampling, fitting, developing, cutting, sewing, and production, it is finally here!
Be stoked on life!
The mission of PUKA is to promote sustainability and love for our freedoms through beach cleanups and American-Made apparel. We donate 10% of our profits to help fight plastic pollution.
Less is more
We take pride in sustainability. Our apparel is made using the most ethical processes and eco-friendly fabrics on the market. Natural fibers are more breathable, more comfortable, and healthier than synthetic. You can see and feel the difference from the moment you try it on. You'll feel good about it too, because you're supporting clean oceans and a healthy environment. Less is more.
All of our orders are shipped 100% plastic-free and carbon neutral! We use made in the USA, recycled, recyclable, shipping boxes & tissue to ensure our high quality and presentation standards are met! Any emissions used to deliver your order are offset!
Made in America
We love our freedoms. That's why we are proud to be 100% Made in America. All of our development + production is done locally in Los Angeles, CA. We promise to ensure quality over quantity, and sustainability over profits.