My life revolves around the beach. I work as an ocean lifeguard and surf in my free time. Through my time spent at the beach, I constantly pick up trash while in the lineup and on the sand. I decided that a major reason for the amount of trash is a lack of education and awareness, so I worked hard to change that.
I wanted to create a surf brand that embodied my two passions: the ocean and America. I taught myself everything I needed to know to start a business and began shipping apparel from my bedroom!
The mission of PUKA is to raise awareness for ocean pollution and revitalize love for American freedom. 10% of profits are donated to Ocean Institute and Wounded Warrior Project.
I believe its vital for a brand to embody its mission statement. That is why PUKA is raising the bar for surf apparel. All of our products are 100% sourced and crafted in the USA using the most sustainable fabrics and practices. Less is more. Quality, sustainability, and integrity over quantity.